Amplify Horse Racing has introduced the launch of the Amplify Influence Marketing campaign, a transformative initiative aimed toward elevating $1 million to interact youth throughout the nation with horse racing. As a pioneering power in selling youth involvement by way of training, mentorship, and profession pathways, the marketing campaign will considerably lengthen Amplify’s attain and influence because the nationwide youth arm of the Thoroughbred business.
Marketing campaign targets embrace enhancing instructional packages by way of curriculum creation and implementation, the event of a cell training unit, and increasing regional outreach by facilitating the event of regional chapters and partnerships. This can create extra localized alternatives for youth to interact with the business and entry useful assets.
“Amplify is doing massively essential work for the business by cultivating youth and younger grownup involvement,” stated Amplify Government Director Annise Montplaisir. “Now, the business has the chance to gasoline Amplify’s success and guarantee the way forward for the game by supporting our continued nationwide progress.”
Since its inception, Amplify has made vital strides in partaking younger individuals. In 2023 – Amplify’s first yr with full time workers – the group reached over 20,000 individuals by way of mentorship connections, focused youth programming, and occasion activations. In 2024 to this point, Amplify has reached over 13,500 youth and educators by way of in-person programming and shows, and is projected to achieve over 30,000 individuals by way of programming and activations by the tip of the yr.
Notable accomplishments by Amplify this yr embrace internet hosting youth packages in Illinois, Kentucky, Maryland, and New York, together with shows at occasions in Iowa and Texas, and launching a mentoring partnership with the Horse Racing Ladies’s Summit (HRWS).
“Amplify Horse Racing is without doubt one of the sport’s success tales and this influence marketing campaign will exponentially improve the group’s capacity to achieve youth and younger adults throughout North America,” stated Amplify board President, Jordyn Egan. “Prior to now yr and a half, Annise and the Amplify staff have responsibly leveraged assets from early supporters together with Breeders’ Cup, Churchill Downs, Godolphin, Keeneland, The Jockey Membership, and the extremely beneficiant assist of John Ballantyne, to determine the inspiration of Amplify Horse Racing; the mannequin is confirmed, and this is a chance to be part of Amplify’s future.”
Racehorse proprietor John Ballantyne of NBS Steady was paramount within the development of Amplify’s mission. Ballantyne contributed $500,000 to Amplify in 2022, facilitating the hiring of the group’s first workers in 2023, and subsequent program improvement.
To be taught extra concerning the Amplify Influence Marketing campaign and how one can assist the nationwide growth of Amplify Horse Racing, please go to amplifyhorseracing.org/donate, or contact Annise Montplaisir at annise@amplifyhorseracing.org.
