Need to know all the pieces about Soft2Bet? I’ve spent appreciable time researching this iGaming platform supplier, and I’m excited to share all the pieces it’s essential find out about this modern firm that’s remodeling the net betting and on line casino trade.
Whether or not you’re an operator on the lookout for a turnkey answer, a punter curious concerning the manufacturers you’re utilizing, or somebody within the iGaming trade, this complete information will reply all of your questions on Soft2Bet.
What Is Soft2Bet?
Soft2Bet is a number one iGaming turnkey options supplier that delivers high-quality services and products for on-line playing operators worldwide. Based in 2016, the corporate has shortly established itself as one of many fastest-growing platform suppliers within the trade.
The corporate specialises in offering full B2B iGaming options, together with on-line on line casino platforms, sportsbook expertise, and their revolutionary MEGA gamification platform. What units them aside is their dedication to innovation, regulatory compliance, and creating partaking participant experiences.
Headquartered in Malta with operations throughout a number of continents, Soft2Bet presently holds 19 licenses throughout 12 jurisdictions, making it some of the extensively licensed platform suppliers within the trade.
The Soft2Bet Story: From Startup to Business Chief
The Founding Imaginative and prescient (2016)
Soft2Bet was based in 2016 by Ukrainian entrepreneur Uri Poliavich, who had a transparent imaginative and prescient: to revolutionise the iGaming trade via innovation and player-centric experiences.
From day one, Poliavich centered on creating generational and modern merchandise quite than following the gang. The corporate’s basis was constructed on structured processes, compliance-first pondering, and a dedication to transparency that will later develop into its trademark.
I discover it spectacular how Soft2Bet averted the shortcuts many startups take. As a substitute, they prioritised choosing markets with clear supervision and aligned their product growth to regulatory approvals from the very starting.
Fast Development and Market Growth
What began as an bold startup has developed right into a steady, main platform supplier. The corporate’s development trajectory has been exceptional:
2016-2019: Established core platform and launched preliminary B2C brands2019: Achieved ISO 27001 certification for info safety management2023: Unveiled the revolutionary MEGA gamification platform2024: Launched Soft2Bet Make investments, a €50 million iGaming Innovation Fund2025: Achieved 85% income development and 103% EBITDA improve
The numbers converse for themselves. In 2025 alone, Soft2Bet delivered spectacular momentum throughout all verticals, with sportsbook GGR rising by 173% and on line casino video games GGR rising by 190%.
Soft2Bet’s Core Merchandise and Providers
1. MEGA: The Recreation-Altering Gamification Platform
Let me let you know about MEGA (Motivational Engineering Gaming Software) – that is the place Soft2Bet really shines. Launched in 2023, MEGA has shortly develop into the corporate’s flagship product and is remodeling how operators have interaction with gamers.
What Makes MEGA Particular?
MEGA is not only one other gamification add-on. It’s a complete answer that unifies all gamification options into one software with a easy API integration. This implies operators can implement superior gamification with out prolonged growth cycles or advanced integrations.
Key Options of MEGA:
Missions and Challenges: Gamers full duties whereas enjoying on line casino video games, rising engagement and display time
Dynamic Leaderboards: Actual-time competitors between gamers with social interactions
Collectable Methods: In-game gadgets that gamers can gather, enhance, or change
Personalised Rewards: Tailor-made bonuses primarily based on particular person participant behaviour
Progress Monitoring: Actual-time knowledge assortment, permitting operators to reconfigure programs immediately
Seasonal Campaigns: Themed occasions tied to holidays and particular events
Degree Development: Gamers advance via ranges, incomes higher rewards
The Outcomes Are Unimaginable:
Operators utilizing MEGA have seen exceptional enhancements:
400% improve in display time
65% improve in Web Gaming Income (NGR)
50% improve in deposit quantities
45% improve in Common Income Per Person (ARPU)
For particular manufacturers, the outcomes are much more spectacular. Betinia noticed a 106% retention uplift in Sweden, whereas CampoBet achieved a 128% retention improve in Denmark.
2. Turnkey On line casino Options
Soft2Bet provides full turnkey on line casino options that permit operators to launch their on-line on line casino shortly and effectively. This consists of:
Entry to over 12,500 video games from tons of of top-tier suppliers
Integration with 120+ recreation suppliers, together with Playson, Betsoft, Merkur Gaming, and PG Mushy
Customizable front-end and participant account administration
Full back-office programs
Advertising instruments and CRM integration
The great thing about their turnkey answer is that it’s able to deploy, permitting operators to give attention to advertising and marketing and participant acquisition quite than technical growth.
3. Turnkey Sportsbook Options
The Soft2Bet sportsbook platform is equally spectacular, providing:
Over 1,000,000 stay occasions yearly
Pre-match and stay betting choices
Complete sports activities protection
Aggressive odds administration
Danger administration instruments
Integration with MEGA for enhanced engagement
In 2025, their sportsbook GGR grew by 173%, supported by a 150% improve in turnover, proving the platform’s effectiveness.
4. Fee Options
Soft2Bet helps 220 fee strategies, guaranteeing gamers worldwide can deposit and withdraw utilizing their most popular choices.
Fee companions embody:
Visa and Mastercard
E-wallets: Skrill, Neteller, MiFinity
Native fee strategies: Trustly, Klarna, Interac, Pix
Cryptocurrency choices: Bitcoin Money
Pay as you go options: Paysafecard, AstroPay
5. Buyer Service Options
The corporate supplies complete customer support options with a give attention to localisation. In 2025, they achieved 100% native-language assist protection throughout all precedence areas.
6. KYC & Danger Administration
Soft2Bet takes compliance significantly, providing:
Automated KYC verification processes
Actual-time AML monitoring
Accountable gaming instruments
Participant behaviour evaluation
Fraud detection programs
Soft2Bet’s Model Portfolio: Confirmed Success Tales
One of many issues I recognize about Soft2Bet is that they don’t simply present expertise to others – they’ve confirmed their platform works by launching and working profitable B2C manufacturers themselves.
Main Soft2Bet Manufacturers:
1. BetiniaOperating in Denmark and Sweden, Betinia is one in all Soft2Bet’s flagship manufacturers. In 2024, the model noticed lively gamers improve by 75% in Sweden and 138% in Denmark, with GGR leaping by 47% and 148%, respectively.
2. CampoBetAvailable in Denmark, Mexico, and Sweden, CampoBet has demonstrated the ability of MEGA with a 128% retention uplift in Denmark.
3. YoyocasinoA well-liked model in Sweden providing a complete on line casino expertise.
4. Don.roThe Romanian market specialist, which noticed a 98% improve in retained gamers after implementing MEGA.
5. QuickCasinoOperating in Sweden with modern localised gamification, together with distinctive rally automobile collections tied to Nordic motorsports tradition.
6. TooniebetAnother profitable model within the Soft2Bet portfolio.
7. ElabetExpanding the corporate’s attain into new markets.
8. WinotaAdding variety to the model portfolio.
These manufacturers function proof of idea, demonstrating that Soft2Bet’s expertise delivers actual leads to aggressive markets.
International Attain: Licenses and Markets
Soft2Bet operates in a number of the world’s most regulated and aggressive markets. The corporate presently holds 19 licenses throughout 12 jurisdictions:
North American Markets:
Ontario, Canada: Efficiently licensed and working
Denmark
Sweden
Romania
The corporate has additionally utilized for licenses in extra US states and several other Latin American nations, exhibiting its dedication to regulated market enlargement.
Platform Capabilities:
The Soft2Bet platform helps:
20+ languages
220 fee strategies
Multi-currency operations
Localised content material and promotions
Jurisdiction-specific compliance options
The Management Workforce: Who’s Behind Soft2Bet?
Soft2Bet’s success is pushed by an skilled management crew:
Uri Poliavich – Founder & CEOThe visionary behind Soft2Bet, Poliavich, gained Govt of the Yr on the International Gaming Awards EMEA 2025.
Max Portelli – Chief Monetary Officer (CFO)Overseeing the corporate’s spectacular monetary development.
Oksana Tsyhankova – Chief Advertising Officer (CMO)Main advertising and marketing technique and model growth.
Yoel Zuckerberg – Chief Product Officer (CPO)The driving pressure behind MEGA and product innovation.
David Yatom Hay – Basic CounselEnsuring compliance throughout all jurisdictions.
Oleksii Zhytnik – Govt DirectorOverseeing operational execution.
Martin Collins – Chief Enterprise Growth Officer (CBDO)Main enterprise enlargement and partnerships.
Awards and Business Recognition
Soft2Bet has acquired in depth recognition from the iGaming trade. In 2025 alone, the corporate and its manufacturers secured 17 prestigious awards.
Main Awards Embody:
International Gaming Awards EMEA 2025:
Govt of the Yr (Uri Poliavich)
Platform Supplier of the Yr (Soft2Bet)
Product Launch of the Yr (MEGA)
SBC Awards Europe 2025:
Acquisition & Retention Companion of the Yr
Business Innovation of the Yr
On line casino Operator of the Yr – Silver (Betinia)
SBC Awards 2024:
Innovation in Cellular
Innovation in On line casino Leisure
Romanian Gaming Celebration 2025:
Finest Options for the iGaming Business in Romania
SiGMA East Europe:
Excellent Contribution to Gaming (Soft2Bet Make investments)
These awards aren’t simply trophies on a shelf – they characterize real recognition from trade friends and validation of Soft2Bet’s modern method.
Soft2Bet Make investments: Supporting Innovation
In July 2024, Soft2Bet launched Soft2Bet Make investments, a €50 million iGaming Innovation Fund designed to assist startups and rising ventures within the gaming sector.
What Soft2Bet Make investments Affords:
Monetary funding in promising iGaming startups
Mentoring from skilled trade professionals
Distribution entry via Soft2Bet’s platform
Technical assist and integration help
Market entry steerage
The fund focuses on each iGaming and informal gaming improvements, serving to prototypes progress sooner towards market traction. This initiative demonstrates Soft2Bet’s dedication to driving trade evolution past their very own merchandise.
Know-how and Innovation: What Units Soft2Bet Aside
Modular Structure
Soft2Bet’s platform is constructed on a modular, plug-and-play structure. This implies operators can launch in new markets in weeks quite than months, just by toggling jurisdiction-specific compliance layers.
For instance, an operator launching in Eire can robotically implement promoting watersheds and combine the Nationwide Self-Exclusion Register with a single API replace.
Cellular-First Method
The platform was developed with mobile-first rules:
Interfaces optimised for contact and vertical orientation
Instantaneous loading of gamification components
Synchronisation throughout units
Push notifications for engagement
That is essential since over 65% of gamers wager from cellular units.
Compliance as a Aggressive Benefit
Soft2Bet doesn’t view compliance as a burden – they’ve turned it right into a aggressive benefit. Their MEGA platform navigates advanced bonus restrictions in markets like Sweden and Ontario by utilizing mission-based digital foreign money programs as an alternative of conventional deposit bonuses.
Actual-Time Knowledge and Personalisation
The platform collects knowledge on person exercise in real-time, permitting operators to:
Reconfigure programs immediately
Present personalised content material
Alter campaigns primarily based on participant behaviour
Phase customers for focused promotions
ISO 27001 Certification
In 2019, Soft2Bet achieved ISO 27001 certification, confirming compliance with internationally recognised requirements for info safety administration.
Current Developments and Future Plans
Diego Simeone Partnership
In a landmark transfer for model visibility, Soft2Bet’s premier manufacturers Betinia and CampoBet introduced Diego Simeone (legendary soccer supervisor) as an official model ambassador. His ardour and resilience completely align with Soft2Bet’s mission.
MEGA11 Launch
In February 2026, Soft2Bet launched MEGA11, a soccer supervisor expertise designed to spice up sportsbook engagement, additional increasing their gamification choices.
2026 Strategic Objectives
Soft2Bet has outlined bold plans for 2026:
Double key efficiency indicators year-over-year (GGR, income, portfolio scale)
Launch new manufacturers constructed for particular goal audiences
Safe not less than 5 new licenses
Enter a number of new regulated territories
Deliberate MEGA Enhancements
Future updates to MEGA embody:
AI module for real-time personalisation of challenges
Expanded vary of collectables
Integration with loyalty platforms and social media
Multiplayer eventualities, together with guilds and PvP challenges
How Soft2Bet Compares to Opponents
Benefits Over Different Platform Suppliers:
1. Confirmed Monitor RecordUnlike suppliers who solely provide B2B options, Soft2Bet operates profitable B2C manufacturers, proving their expertise works in actual markets.
2. MEGA GamificationNo different platform supplier provides gamification as complete and efficient as MEGA. The documented outcomes converse for themselves.
3. Regulatory ExpertiseWith 19 licenses throughout 12 jurisdictions, Soft2Bet has demonstrated the power to navigate advanced regulatory environments.
4. Pace to MarketThe modular structure permits launches in weeks, not months, giving operators a major aggressive benefit.
5. Full SolutionsFrom video games and funds to customer support and compliance, Soft2Bet provides really turnkey options.
6. Innovation FocusThe €50 million Soft2Bet Make investments fund and steady product growth present a dedication to staying forward of trade traits.
Monetary Efficiency: The Numbers Inform the Story
Soft2Bet’s 2025 monetary outcomes show the energy of their enterprise mannequin:
Income: Elevated 85% year-over-year
EBITDA: Surged 103%, exhibiting enhanced operational effectivity
Sportsbook GGR: Grew 173% with 150% improve in turnover
On line casino Video games GGR: Rose 190%
Stay On line casino GGR: Jumped 307%
These aren’t simply good numbers – they’re distinctive development charges that show Soft2Bet is executing its technique successfully.
Who Ought to Take into account Soft2Bet?
Perfect for:
New OperatorsIf you’re seeking to enter the iGaming market shortly with a confirmed platform, Soft2Bet’s turnkey options are good.
Current OperatorsWant to boost participant engagement and retention? MEGA will be built-in into present platforms.
Multi-Market OperatorsPlanning to develop into a number of jurisdictions? Soft2Bet’s modular structure and in depth licensing make multi-market operations seamless.
Innovation-Targeted BrandsIf you wish to differentiate via cutting-edge gamification and participant expertise, Soft2Bet is the fitting alternative.
Accountable Gaming Dedication
Soft2Bet takes accountable gaming significantly, implementing:
Participant self-exclusion instruments
Deposit limits and actuality checks
Time-out options
Integration with nationwide self-exclusion registers
AML monitoring and compliance
Age verification programs
The corporate’s compliance-first method ensures operators can meet regulatory necessities whereas offering partaking experiences.
The best way to Work with Soft2Bet
Soft2Bet provides versatile partnership fashions:
1. Full Turnkey SolutionComplete platform together with licensing assist, good for brand spanking new operators.
2. OptionsLaunch your model on Soft2Bet’s confirmed platform with customisation choices.
3. MEGA IntegrationAdd MEGA gamification to your present platform via easy API integration.
4. Customized SolutionsTailored packages for particular market wants or operational necessities.
My Remaining Ideas on Soft2Bet
After researching Soft2Bet extensively, I’m genuinely impressed by what they’ve constructed. This isn’t an organization making empty guarantees – they’ve confirmed their expertise works via their very own profitable manufacturers and delivered measurable outcomes for companions.
What I Like Most:
Innovation That Works: MEGA isn’t simply intelligent expertise – it delivers documented enhancements in retention, engagement, and income.
Regulatory Excellence: Working in 12 jurisdictions with 19 licenses exhibits they perceive compliance isn’t optionally available.
Transparency: They share actual efficiency knowledge and case research, not simply advertising and marketing fluff.
Full Options: From video games to funds to customer support, they’ve considered all the pieces.
Confirmed Management: Uri Poliavich and his crew have constructed one thing sustainable, not simply chasing fast wins.
Funding in Future: The €50 million Soft2Bet Make investments fund exhibits a dedication to trade development.
Areas to Take into account:
Premium Positioning: Soft2Bet positions itself as a premium supplier, which suggests pricing could also be larger than funds alternate options.
Complexity: With so many options and choices, smaller operators may discover the platform greater than they want initially.
Fast Development: The corporate is rising quick, which is optimistic however requires sturdy operational administration to keep up high quality.
The Backside Line
Soft2Bet has established itself as one of many main iGaming platform suppliers via innovation, regulatory excellence, and confirmed outcomes. Their MEGA gamification platform is genuinely transformative, and their monitor file of profitable model launches demonstrates the platform’s effectiveness.
Whether or not you’re an operator contemplating platform choices, an investor evaluating the iGaming house, or just somebody excited about how fashionable on-line casinos and sportsbooks work, Soft2Bet represents the chopping fringe of the trade.
The corporate’s bold plans for 2026 – together with US market entry, new model launches, and continued innovation – counsel they’re simply getting began. With sturdy management, confirmed expertise, and a dedication to compliance and innovation, Soft2Bet is well-positioned for continued development.
Ceaselessly Requested Questions About Soft2Bet
When was Soft2Bet based?Soft2Bet was based in 2016 by Uri Poliavich.
What’s MEGA?MEGA (Motivational Engineering Gaming Software) is Soft2Bet’s proprietary gamification platform that enhances participant engagement and retention via missions, challenges, rewards, and personalised experiences.
What number of licenses does Soft2Bet maintain?Soft2Bet presently holds 19 licenses throughout 12 jurisdictions worldwide.
What manufacturers does Soft2Bet function?Main manufacturers embody Betinia, CampoBet, Yoyocasino, Don.ro, QuickCasino, Tooniebet, Elabet, and Winota.
The place is Soft2Bet headquartered?Soft2Bet is headquartered in Malta.
What number of video games does the Soft2Bet platform provide?The platform provides over 12,500 video games from tons of of suppliers.
What’s Soft2Bet Make investments?Soft2Bet Make investments is a €50 million innovation fund launched in 2024 to assist startups and rising ventures within the iGaming and informal gaming sectors.
Can MEGA be built-in into present platforms?Sure, MEGA will be built-in into present operator platforms via a easy API.
What fee strategies does Soft2Bet assist?The platform helps 220 fee strategies, together with bank cards, e-wallets, native fee options, and cryptocurrency choices.
Need to be taught extra about Soft2Bet or share your expertise with their platform? I’d love to listen to from you! Drop a remark under and let’s talk about how this modern firm is shaping the way forward for iGaming.
Have you ever used any Soft2Bet manufacturers like Betinia or CampoBet? What was your expertise? Your insights assist different punters and operators make knowledgeable selections!
