Richmond, Va.-based BES Studios and its consumer, the Virginia Equine Alliance (VEA), have been awarded a prestigious Telly Award this previous week in recognition of a 60-second TV business titled “Virginia Wins With Horses” that was submitted within the annual competitors that honors excellence in video and tv throughout all screens.
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BES Studios and the VEA have been honored to obtain a “Silver” within the Journey & Tourism Regional TV class, the best achievement awarded by the Telly awards judging panel, a various physique of greater than 200 executives from tv networks, manufacturing firms, international companies, immersive content material studios, and streaming platforms world wide.
The Telly Awards yearly showcases the most effective work created inside tv and throughout video, for all screens. Receiving greater than 12,000 entries from six continents and all 50 states, Telly Award winners characterize work from a number of the most revered promoting companies, tv stations, manufacturing firms, and publishers from world wide. The Telly Awards acknowledges work that has been created on behalf of a consumer, for a particular model and/or firm, or self-directed as a inventive endeavor.
The VEA, whose mission is to maintain, promote, and develop the horse breeding and horse racing alternatives within the Commonwealth of Virginia, initiated a multi-media marketing campaign titled “Virginia’s Financial system Wins with Horses”. BES Studios acquired hours of genuine footage to pick from day-long video shoots at 4 key places—Colonial Downs Racetrack in New Kent, Shenandoah Downs Racetrack in Woodstock, Eagle Level Farm in Ashland, and Audley Farm Equine in Berryville. Footage highlighted the state’s economic system, tourism, jobs, careers, and agriculture.Join BloodHorse Day by day
The VEA then solid a strategic partnership with Virginia Broadcast Options (VBS) and the Virginia Affiliation of Broadcasters (VAB) to develop a complete promoting plan that aimed to spotlight the profound financial and social impacts of the Virginia horse business, emphasizing its integral function in contributing to the Commonwealth’s prosperity. The marketing campaign included TV, radio, digital, streaming, and social media with totally different variations of adverts typically working concurrently on the assorted platforms. Within the eight-month interval from October 2023 to Might 2024, the marketing campaign produced 90,146,579 complete impressions.
A serious focus of messaging within the spots is the $542 million financial affect the racing and breeding industries have on Virginia’s economic system. Jobs supported by the business quantity 5,209 and the estimated complete financial affect of horse racing occasions and customer spending is $68.7 million yearly.
Additionally of observe is the numerous affect the Virginia-Licensed Residency Program for Thoroughbreds has on Virginia’s economic system. The initiative requires out-of-state Thoroughbred horses to reside no less than six consecutive months at a Virginia farm previous to turning 3 years of age. As soon as licensed, these program graduates can compete to win bonuses from eligible races. This system has generated an estimated financial affect of $86.2 million between 2017-2023.
Jill Byrne, the VEA’s vice chairman of Strategic Planning, served because the media marketing campaign’s challenge supervisor from its outset by means of the inventive, manufacturing, and budgeting course of.
“We’re thrilled with the outcomes thus far and stay up for proceed to advertise the agribusiness, financial advantages, jobs, and vibrancy of Virginia’s bustling horse racing and breeding business by means of inventive spots,” mentioned Byrne. “It is also an amazing honor to obtain a Telly Trophy on behalf of an amazing crew right here led by BES Studios and all of the horses and horsemen that contributed to the challenge.”
Samples of your entire marketing campaign, together with video of the award-winning spot, might be discovered on the all new virginiahorseracing.com web site.
This press launch has been edited for content material and magnificence by BloodHorse Workers.
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